Lowrance Elite-5 DSI Wins ICAST 2010 New Products Showcase Award

Date: 7/15/2010

New High-Resolution Fishfinder/Chartplotter With Photo-Like Underwater Detail Honored for Innovation Excellence.

For the third year running, Lowrance has won the top marine-electronics innovation honors at the International Convention of Allied Sportfishing Trades (ICAST). Introduced at this year’s event, the Lowrance Elite-5 DSI affordable fishfinder/chartplotter -- featuring exclusive DownScan Imaging™ (DSI) sonar technology -- received the Best Electronics award in the ICAST New Products Showcase.

At the 53rd annual sportfishing exhibition, New Product Showcase entries are judged by industry buyers and media representatives based on innovation, execution, workmanship and practicality. The winning Lowrance Elite-5 DSI combines revolutionary and exclusive Lowrance DownScan Imaging™ sonar technology with a brilliant color display, smart automatic fishfinder modes and simple, intuitive operation – all at a surprisingly affordable price.

“We designed the Elite DSI series to provide detailed, easy-to-understand viewing of underwater detail for the cost-conscious fisherman,” said Louis Chemi, chief operating officer, Navico Americas. “To have the industry’s leading editors and buyers recognize the system with a New Product Showcase award is truly an honor as well as testament to our continued commitment of providing boaters with exceptional electronics innovation.”

The Lowrance Elite-5 DSI features a new rugged, low-profile, dual-frequency Skimmer® DSI transom-mount imaging transducer with built-in temperature sensor, that operates at 455 kHz for wider and deeper coverage, and at 800 kHz for more concentrated scans in shallower conditions with greater target separation. The built-in, high-sensitivity 16-channel GPS+WAAS antenna ensures out-of-the-box, plug-and-play navigation, plus internal memory for up to 3,000 waypoints, 100 routes with 100 waypoints per route and 100 retraceable plot trails with up to 10,000 points per trail. A waterproof microSD memory card slot supports multiple mapcard options, including LakeMaster®, Fishing Hot Spots® Pro USA, Navionics® Gold and HotMaps Premium charts.

The new Lowrance Elite DSI series also includes a fishfinder–only model (Elite-5x DSI), in addition to a fishfinder/chartplotter bundled with a Lowrance-exclusive special-issue Navionics® Gold microSD chartcard (Lowrance Elite-5 DSI Gold).

Lowrance is a world-leading brand in marine electronics since 1957 and GPS navigational systems since 1992. To locate an authorized Lowrance dealer near you, and learn more about the Lowrance Elite DSI series – or the entire Lowrance line of marine electronics – please visit www.lowrance.com.

Product Pages:
Elite-5 DSI | Elite-5x DSI

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